{"id":83,"date":"2021-08-18T12:23:58","date_gmt":"2021-08-18T12:23:58","guid":{"rendered":"https:\/\/suntechapps.com\/blog\/?p=83"},"modified":"2023-09-06T18:03:47","modified_gmt":"2023-09-06T18:03:47","slug":"how-to-design-an-effective-landing-page","status":"publish","type":"post","link":"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/","title":{"rendered":"How to design an effective Landing page"},"content":{"rendered":"<p>A landing page is an important part of the design development process and aims to entice visitors and drive them further down the conversion funnel. Landing page design needs to be flawless, and that\u2019s what we\u2019re going to talk about in this article.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Tips_for_creating_an_effective_landing_page\" title=\"Tips for creating an effective landing page\">Tips for creating an effective landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Keep_to_a_simple_layout\" title=\"Keep to a simple layout\">Keep to a simple layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Provide_discreet_content\" title=\"Provide discreet content\">Provide discreet content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Heading\" title=\"Heading\">Heading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Subheading\" title=\"Subheading\">Subheading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Call_to_action\" title=\"Call to action\">Call to action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Provide_alluring_imagery\" title=\"Provide alluring imagery\">Provide alluring imagery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Create_a_trustworthy_identity\" title=\"Create a trustworthy identity\">Create a trustworthy identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Perform_AB_testing\" title=\"Perform A\/B testing\">Perform A\/B testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Adhere_to_mobile-first_principles\" title=\"Adhere to mobile-first principles\">Adhere to mobile-first principles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.suntechapps.com\/blog\/how-to-design-an-effective-landing-page\/#Encourage_social_sharing\" title=\"Encourage social sharing\">Encourage social sharing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_creating_an_effective_landing_page\"><\/span>Tips for creating an effective landing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_251\" aria-describedby=\"caption-attachment-251\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-251\" title=\"Website Landing Page\" src=\"https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-1024x538.jpg\" alt=\"website landing page\" width=\"512\" height=\"269\" srcset=\"https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-1024x538.jpg 1024w, https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-300x158.jpg 300w, https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-768x403.jpg 768w, https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-720x380.jpg 720w, https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech-600x315.jpg 600w, https:\/\/www.suntechapps.com\/blog\/wp-content\/uploads\/2023\/09\/suntech.jpg 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption id=\"caption-attachment-251\" class=\"wp-caption-text\">website landing page<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Keep_to_a_simple_layout\"><\/span>Keep to a simple layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A good landing page\u00a0<a href=\"https:\/\/www.suntechapps.com\/\"><strong>design is minimalist<\/strong><\/a>\u00a0and attractive, presenting information non-intrusively. To avoid sidetracking people with redundant visual elements, use a clean, simple design with plenty of\u00a0white space\u00a0that keeps people on your product and call to action. Choose a\u00a0big font\u00a0to make it easy for visitors to read and understand what your landing page is all about. Also, make sure your design doesn\u2019t increase the page loading time.<\/p>\n<p>\u0421heck the layout of your page at different resolutions to make sure that even people with older monitors will be able to see your heading and CTA without scrolling. And be sure to check how your layout is displayed on mobile devices.<\/p>\n<p>Most visitors are likely to scroll down for more information, so don\u2019t be afraid to add blocks that show when the page is scrolled.<\/p>\n<p>Not so long ago, we released an application called\u00a0<a href=\"https:\/\/www.suntechapps.com\/services\/web-application-development\"><strong>Your Living-room Trainer<\/strong><\/a>\u00a0that applies minimalist design and white space to make the landing page light and help users focus on what the service offers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Provide_discreet_content\"><\/span>Provide discreet content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The content on your landing page must be to the point, highlighting your unique value proposition (UVP). The content you offer will depend on the type of product or service you\u2019re selling. Remember that you have approximately eight seconds to convince users that your offer is worth pursuing. Excessive information can overwhelm visitors and make them leave the page immediately. Speak to your audience using plain language and tell how you can make their lives better.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Heading\"><\/span>Heading<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The heading is the first text that your visitors see. It\u2019s one of your first opportunities to influence your conversion rate. Use a heading that clearly states the biggest benefits that your product offers. In the heading, tell your visitors exactly what they can get on your landing page.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Subheading\"><\/span>Subheading<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The most effective landing pages indicate what\u2019s being offered with the heading and use the subheading to further explain the offer and share the UVP. Subheadings may showcase whatever you\u2019re offering in a new light. Some landing pages choose to push their value propositions to the heading and use the subheading to discuss the actual offers.<\/p>\n<p>In one of our projects shown below, you can see how the subheading complements the heading. When users land on the page, they clearly understand what the service does and can click the call-to-action button right away.<\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Call_to_action\"><\/span>Call to action<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Provide captivating and clickable call-to-action (CTA) buttons that encourage visitors to purchase, sign up, request a demo, or do something else. The best option is to place CTAs at the top and bottom of the page so users don\u2019t have to scroll all the way up to click. Or you can add a floating CTA button that\u2019s always visible. Your CTA buttons will look nice if they change color or include animations to entertain visitors, adding to the overall impression your brand aims to create.<\/p>\n<p>Double-check that your message in the CTA and the heading of the landing page correspond. If the heading reads differently than your call to action, it may lead to confusion, leaving visitors wondering whether the CTA is linked to the wrong page. Eliminate all confusion and make sure your text content reflects what you\u2019ve promised in your call to action \u2013 and vice versa. If there\u2019s a deliberate catch in your CTA (e.g. no free trial), you\u2019ll lose your users\u2019 trust.<\/p>\n<p>Another project that we\u2019ve worked on features a CTA button that\u2019s textually and logically linked to the headings and subheadings. What\u2019s more, it has a nice animation to engage visitors. Registered users can simply click the sign-up button in the upper right corner to proceed with the site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Provide_alluring_imagery\"><\/span>Provide alluring imagery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Photos can enhance the way visitors engage with your offer just as text can. The visual reasoning skill enables humans to process and interpret meaning from what they see. Visual prompts can convey additional information to your visitors. Provide high-quality shots showing the best sides of your product or service. Make sure you hire a photographer who knows visual techniques to offer you photos that convert.<\/p>\n<p>We\u2019ve built an application for a luxury brand in which we added a background image of a watch on a man\u2019s wrist to emphasize the chic nature of the company and create an impression of sophistication.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_trustworthy_identity\"><\/span>Create a trustworthy identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include all the trust signals you can to show visitors that your offer and brand are reliable. Most sites display social proof in the form of a list of customers, press mentions, usage statistics, and testimonials.<\/p>\n<p>Good landing pages make abundant use of testimonials, trust marks, and badges. Testimonials are considered a classic trust signal that reassures visitors. Trust badges comprise logos of renowned brands you\u2019ve worked with, endorsements and recognitions you\u2019ve received, and groups and coalitions you\u2019re a member of. All of these stamps of approval will give your customers more confidence in your brand and encourage them to move down the conversion funnel.<\/p>\n<p>When showcasing logos as trust signals, keep them clean and focused. Make logos of square and display them in grayscale to keep the focus on your offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Perform_AB_testing\"><\/span>Perform A\/B testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not enough to just make a landing page. You also need to test if it works well.To check whether your landing page can drive conversions, you need to perform A\/B testing to collect valuable analytics on how users interact with the landing page.<\/p>\n<p>What exactly to test depends on the origin of your traffic, your end goals that you can set in your testing tool. For example, you can test how often visitors clicked a button, watched a video, or send the lead form. Also, you can see how users landed on your page and what type of device they were using. To understand whether your landing page converts, you can use\u00a0<a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\"><strong>Google Analytics<\/strong><\/a>\u00a0or\u00a0<a href=\"https:\/\/www.hotjar.com\/tour\"><strong>Hotjar<\/strong><\/a>\u00a0tool.<\/p>\n<p>You can perform A\/B testing on the following:<\/p>\n<ul>\n<li>Headings<\/li>\n<li>CTAs<\/li>\n<li>Images and graphics<\/li>\n<li>Buttons (look, text, and location)<\/li>\n<li>Trust signals<\/li>\n<li>Press quotes<\/li>\n<li>Placement of page elements (blocks)<\/li>\n<li>Navigation links<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Adhere_to_mobile-first_principles\"><\/span>Adhere to mobile-first principles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To expand their reach, brands have adopted mobile-first strategies since half of\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/249761\/most-popular-activities-carried-out-on-mobile-internet-devices\/\"><strong>all web activity comes from mobile.<\/strong><\/a>\u00a0Your landing page should have a responsive design to help increase your conversion rate. An effective landing page should look great on mobile devices, load quickly, and be ultra clickable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_social_sharing\"><\/span>Encourage social sharing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include social sharing icons so that your customers can spread the word about your brand. Social sharing icons become a sort of word-of-mouth promotion campaign. To avoid cluttering, use only buttons for social platforms that your target audience uses. Be sure to add an email forwarding option, since people still like to share things be email.<\/p>\n<p><strong>Use video to showcase the UVP<\/strong><\/p>\n<p>Video landing pages use embedded videos to help illustrate the unique value proposition. Video content is optional, but video can give a 360-degree view of your product or service in ways that text and images can\u2019t.<\/p>\n<p>People respond positively to emotional cues which encourage viewers to click.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is an important part of the design development process and aims to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to design an effective Landing page - SunTech Apps Blogs<\/title>\n<meta name=\"description\" content=\"While you\u2019re selling products on an ecommerce site or trying to generate leads online, you need a landing page to drive conversions. 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